Project Overview

The Roll with Me Gymini is where developmental play meets the spirit of rock 'n' roll. Designed for the young, style-forward parent who isn’t about to trade their identity for parenthood, this baby gym brings the energy of a backstage jam session straight into the living room.

Bold graphics, cheeky plush characters, and soft, baby-safe instruments—like an electric guitar, tambourine, and snare-drum-inspired rattle—transform everyday play into a rich multi-sensory experience. Every element is thoughtfully crafted to support early milestones: sound exploration, visual stimulation, and motor development—all without compromising on style.

This is a playmat that refuses to blend in. With its streetwise attitude and limited-edition feel, it lets parents pass on more than just good genes—it lets them pass on their taste, values, and vibe.

Design Approach

As its product designer, my goal was to create something that resonated with modern, style-conscious parents—something that felt authentic to their lifestyle, values, and aesthetic. The concept drew heavily from rock 'n' roll culture and graphics, both visually and emotionally, capturing the raw, expressive energy that defines the genre.

That translated into the use of a grunge pattern across all colors, combined with simple, flat, iconic graphics—a nod to well-worn band t-shirts, vintage flyers, and analog textures. These elements give the product a distinct attitude while staying playful and baby-appropriate.

To keep the design cost-effective and accessible, I focused on clean sewing constructions and high-impact visuals. Working closely with our illustrator on all the graphics was a lot of fun and helped bring the whole design together.

The Roll with Me Gymini is a reflection of how thoughtful design can combine function, identity, and emotion—turning a developmental toy into a statement piece for modern families.

The adjustable arches open up for easy access, allowing parents to comfortably take the baby in and out, and making it easier to play and interact together in harmony. 

The Roll with Me Gymini is designed to grow with the baby. Each feature adapts to different stages: the soft guitar starts as a tummy-time toy and later becomes a take-along favorite, while the mat itself can continue to be used as a comfortable play space even after the arches are removed.